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Cyberpunk has always been about the intersection of humans and technology, but it’s never been quite so literal as this.
Rockstar Energy Drink is launching Rockstar Cyberpunk 2077 for its game release. This new drink will be available at select retails stores starting on April 16th.
The company has partnered with the gaming company to create this one-of-a-kind, limited edition drink that is inspired by the game. The new energy drink features carbonated water, taurine, natural flavors, and some B vitamins for added benefits.
rockstar cyberpunk
In the cyberpunk universe, the year is 2077. In this future world, rockstar energy dominated the energy market
In 2077, major players in the energy market include rockstar energy and hyperion corporation
At a high level, these two companies are very different in terms of geographic presence and product offerings. Rockstar Energy focuses on US markets while Hyperion Corporation’s products are sold in over 40 countries around the world.
Rockstar Energy is best known for its iconic red can featuring a stylized black star logo while Hyperion Corporation has a yellow sun logo for its cans.
Rockstar Energy markets itself as an American-owned company that uses 100% renewable sources of power to produce its range of drinks from soft drinks to organic coffee blends while Hyperion Corporation advert
2077 rockstar energy
The Rockstar Energy Company is an American-owned energy drink marketed primarily towards young people. In the late 1990s, Rockstar Energy Drink was introduced as a high-caffeine, low-calorie energy drink.
In the early 2000s, Rockstar Energy Drink's marketing strategy shifted to focus more on aggressive sports and live music. Today, Rockstar sponsors many extreme sports athletes and musicians.
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Rockstar has also begun creating their own rock band called "Rockstar News Wire 2077" which exists in the year 2077 in the "rock star cyberpunk" world where music is outlawed.
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